I help Series A founders stop chasing shiny objects and start building comprehensive growth engines — systems that turn chaotic growth experiments into predictable revenue machines.
Led growth marketing teams managing $250M+ annual ad spend
Helped build, scale, and sell On the Barrelhead Inc., acquired by NerdWallet in 2022
Built systematic infrastructures responsible for 60% of company revenue
Guided companies through high-stakes scaling challenges and market disruptions
After years of building marketing infrastructures for large companies, I realized the most impactful work happens at the inflection point — when founders have proven product-market fit but need systematic approaches to scale.
You're hitting targets through sheer willpower, constantly fighting fires. Your competitors are raising bigger rounds while you're stuck in the same scaling trap that catches 80% of Series A companies.
The real problem is that you're trying to scale without the infrastructure that makes growth predictable.
Build the marketing foundation that scales with your business
Take risks, but in a way that accelerates learning
Scale your impact through systematic processes
$250M+ in growth.
60% revenue contribution.
Highest team morale.
When a major company faced sanctions and operational chaos, I was part of the small team that diagnosed the root cause, designed the fix, and executed the turnaround. Making order from perceived chaos isn't just what I do — it's who I am.
Led growth marketing operations managing $250+ million in annual ad spend, directly responsible for approximately 60% of company revenue. Built and maintained the highest-performing, highest-morale team in the organization.
Experienced the "drug high" of performance marketing—turning $1,000 campaigns into $10,000 returns — but more importantly, built the systematic infrastructure that makes those wins repeatable and scalable.
Return on Ad Spend (ROAS) & Customer Acquisition Cost (CAC)
User activation, retention, and lifetime value
Pipeline velocity and conversion rates
Team performance and operational efficiency
SERVICES
PHASE 1
Map your current growth infrastructure and identify the highest-impact gaps
PHASE 2
Design your systematic approach to taking calculated risks and building repeatable processes
PHASE 3
Build the tools, processes, and team capabilities that scale without you
PHASE 4
Execute systematic experiments that compound into predictable revenue growth
No pitch, no pressure — just strategic thinking applied to your growth challenges.
